Hello All 🙂
Last to last week I did some sponsored post, even last Tuesday and I have done even before that!!
The moment I published them, there were some queries popped in my inbox. I answered only 3 people yes only 3. The rest got disappointed, irritated not to mention that din’t end well.
Why I did that, I am not going to explain. That’s not the point here; the point is “ How to approach and how to turn the guest post into sponsored post”. Now I have been blogging from August 2014. That’s all !! I had some ranting unknown blog before that, and somehow my career has/is revolved around all this hosting, domains and blogs and troubleshooting. So I do have some ideas about all these.
So how to approach the ones who contact you for sponsored post/ads:
First and Foremost: Never do any press release posts, ads or general posts for free. The time you have spent on writing, the time you spent on collecting resources has value. So first step would be converting the guest post to paid/sponsored post.
Most of the approaching PR people have rosy words like your traffic will increase, long standing collaboration, sharing the posts in social media’s and bla. Traffic of your blog increases good thing. But think this way if one post gets a 1000 hits instead of your usual hits, though good thing,what are you getting?? At the end of the day, you are paying for the domain, hosting, also the energy/time you put in is yours. So always take a fee.
Also if you dont like something say content or the pictures. Be vocal about it, say that you will change it according to the blog, Will they be fine with that?
What if they say No and use harsh words? Don’t bother: Smile and reply “ I only do sponsored post”. If they use harsh words, I personally will give them a twisted sarcastic answer, if you cannot, just ignore. People asking for you to work for free are not really worth it. All those going to share on all social Medias, increase in traffic rarely happens. So chill. Your blog, your rule!!
What about the money? How much?: Now each blog is different, has social media follower, has page views. If someone is not ready to give the fee you mentioned reply them saying that you are ready for negotiations, but also show them who you are, where your blog stands and give them the social media numbers. In my case it’s the communication power. I don’t have much numbers when it comes to social media followers, but I do have page views and people who actually follow my blog.
You can even show the Alexa Ranking. Alexa!! Who? Alexa ranking which each website has. Then there are PR companies who upright say that their budget is that much, will we be fine with that. If you are okay with the amount go ahead.
Regarding Payment: Most of the time I say Pre publishing the post or within a week of publishing the post. All those PR Company’s which approach you get the payment after publishing the post, then you get the payment. So leave about week to 10 days time, consider the bank holidays too.
What if I don’t get payment? What if I become a fool? : Nothing you learn. I have been a fool twice #facepalm. Usually the articles, go with the theme of the blog and they have some links. So leave the article and remove the links. If the article is on completely different topic, like ad and if you haven’t received the payment, just delete the article itself. Simple. Since they haven’t given you the payment, the problem is from their end not yours!!!
I personally take clothes, beauty related, website related topics. I was approached by some electronic ( AC, fridge) company sometime back, I refused as it dint seem right for me that I suddenly start selling AC instead of talking about my love of lipsticks =)) .
Will you get hate: I got hate when I did the Dress link post. Constructive criticism, concerned comments are different direct hate is completely different. And I got direct hate. I got around 5 hate comments and I deleted them right away!!! I done with the drama girls ( guys) I am done!!! . I chuckled and thought “People are ready to put the lenses inside their eyes because someone said it, but not ready to wear clothes..lolz” . Take a chill pill yo!!! Haters gonna hate, potatoes gonna potate.
Should you say yes to Sponsored post? Yes, go ahead make money. Irrelevant to relevant to blog: depends on you. If you want to do the AC/Fridge one, go ahead!! It’s your blog. But don’t publish/write for free. Negotiate; Show them your skills, social media numbers. Don’t ask around much!! And make sure there is a product review or a fun post or a useful post going live after the sponsored post! You need to give something for your readers!!
I wrote sooo much 😐 Hope this is useful and answers query 🙂
Have faith. Be postive. Good luck!!!
Live Life To The Fullest